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Price should not be a deterrent to owning a comfortable, high quality, shirt that fits you well. At Alara, our passion is to create luxurious shirts at affordable prices. Over 25 years of experience in manufacturing luxury shirts for high end department stores and designer houses in the United States and Europe enables us to understand what a discerning man seeks in a great shirt.
Every Alara shirt is a fusion of innovative Italian design and impeccable British craftsmanship in the legendary tradition of the tailors of London's Jermyn Street.